I mean, let’s be honest – a lot of marketing is just a variation of something someone else has done. I’m not even sure where I got the idea from, but it was someone on Instagram who did it first, so I replicated it and made it my own. I love this new Instagram hack I discovered - You may notice I love to add colorful bars right behind the text, ensuring the words stand out a bit more than they would if it were just white text over an image. Adding color to your Instagram stories - How you can make a transparent background on Instagram And visual stories are just as important to branding as tone or personality. You’ll see my personal branding through colors and the type of content I share. And that brand is colorful, fun, personal, but also educational. My brand passions and brand aesthetic come through in every piece of content I put on social media. I still try to make my stories fit my personal brand though, no matter what the subject of the story is. I’m also sharing more diverse content on my Instagram Stories – everything from videos of my toddler to the content I mentioned before. I also love sharing details of the events I attend (which have drastically dwindled because of the toddler), wines and foods I drink/eat, and now, even more, I am sharing content from other people and adding my own two cents. my home – or coLAB, the co-working space I work from in downtown Santa Rosa. In my own Instagram Stories, I like to share stories of the behind-the-scenes at my office – a.k.a. I’ve talked about it before, but even within Instagram, Instagram Stories is one of the best tools for providing that experience. Instagram users are looking to share their brand on social media and connect with their community - and this platform is currently the top social network to do just that (with our without social media ads). Also, it is fun! Instagram Stories are a visual look behind the scenes and color is part of the experience Why?!? Because it is a visual social network - and that allows people to tell their story and engage with others who share the same brand passions. Even years after Facebook has purchased the social network - it is a favorite for many people, and brands.
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